Courses

Transform Yourself & Organization

Take them from task-oriented team players to corporate leaders
of excellence, vision and execution

inspire your employees to take more responsibility and create
a more positive work environment for everyone involved.

Start upskilling your employees today.

Give your team the skills they need to drive business
growth with our industry leading training and development options

Marketing in a Digital World

Help your teams understand how digital tools are changing marketing by shifting the balance of power from firms to consumers.

Course Segments:
Course Overview & Module 1 Client/Brand Analysis
In this module, you will get an overview of the brand Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign
Module 2 The Consumer Decision Journey
Digital Traansformation

This Course Collection helps employees navigate and innovate in a rapidly changing business landscape in which digital technology is continually disrupting traditional business models.

 

Courses include:

  • Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective
  • Building and Sustaining Innovative Organizations
  • Surviving Disruptive Technologies
  • Agile Meets Design Thinking
  • Innovation at the Frontier
  • Innovation Management
  • Internet Giants: The Law and Economics of Media Platforms
  • Design Thinking for Innovation
  • Digital Transformations
  • Digital Business Models
Personal Branding

Though the concept of personal branding isn’t new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.

 

LEARNERS WILL:

  •  Understand both what personal branding means and what it means to inhabit their brand
  • Establish themselves on at least three social media platforms
  • Create a mission statement for their personal brand
  •  Define, Develop and set a transparent personal brand and marketing system
  • Define your strategic tone, idea and interaction
  • Become familiar with the basics of digital security and reputation management
  •  Create a system for on-going brand maintenance Join Cj Benjamin & Philip Asuquote. as they provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
Brand Management: Aligning Business, Brand and Behaviour

Cj Benjamin & Philip Asuquotes  contrasts traditional approaches to branding – where brands are a visual identity and a promise to customers – to brands as a customer experience delivered by the entire organization. The course offers a brand workout for your own brands.

The aim of the course is to change the conception of brands as being an organisation’s visual identity (e.g., logo) and image (customers’ brand associations) to an experience along “moments-that-matter” along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change

You will learn and practice the following skills:
1. How to build brands from a broad organisational perspective
2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome)
3. How to build brands in multi-brand companies, across cultures and geographies
4. How to measure brand health in new ways, that is, internally in addition to externally
5. How to value and capture returns to brands across the organisation – introducing the new concept of employee-based brand equity – and how this is different from the valuation of brands as intangible assets.
WPL-TEAM CULTURE DEVELOPMENT

Master the strategies and tools that enable you to form, join and lead teams more effectively.

In this executive course, you learn how to:

· Recognize aspects of team culture

· Draw out the collective wisdom of diverse teams

· Handle conflict

· Establish common ground rules

· Maximize team performance

· Create a team culture of continuous learning

Business Intelligence Concepts, Tools, and Applications

The course gives an overview of how business intelligence and technologies can support decision making across any number of business sectors. These technologies have had a profound impact on corporate strategy, performance, and competitiveness and broadly encompass decision support systems, business intelligence systems, and visual analytics. Modules are organized around the business intelligence concepts, tools, and applications, and the use of data warehouse for business reporting and online analytical processing, for creating visualizations and dashboards, and for business performance management and descriptive analytics

High-impact organizations needs needs every bit of BI.

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